WSB creates value for businesses by helping them form compelling value propositions and winning marketing strategies. We do this by combining imagination with traditional and novel evidence-based research and analytics to identify consumer's unmet needs and hiddent market opportunities for brands and companies.  

The term "evidence-based" means our consulting activities reflect current research, theory and best practices in order to identify the emotions, motives, and behaviors that drive the purchase decisions of consumer segments.  By aligning the brand and marketing strategies with consumer needs and desires, our clients may better exceed their specific financial goals.

While a marketing strategy’s short-term goal is to drive revenues, its long-term objective is to build brand and customer relationships.  WSB is uniquely qualified to do both and does so by integrating strategic marketing with allied services in leadership development, branding and communications. 

Services:

-- Ansoff's Market Growth Strategies Analysis

-- Community Needs Assessments

-- Conjoint Analysis

-- Custom-Made Advanced Computer Simulations

-- Custom Analytics

-- Demographic Analysis

-- Economic Value to the Customer (EVC) Studies 

-- Five Cs of Marketing

-- fMRI Research

-- Focus Groups

-- Growth Share Matrix Analysis

-- HECON Studies

-- Marketing Plan Development

-- One-on-One Interviews

-- Perceptual Mapping

-- PEST/PESTLE

-- Porter's Five Forces

-- Predictive Analytics

-- Product Life Cycle Analysis

-- Secondary Research

-- Segmentation, Targeting, Positioning (STP) Studies

-- STEEP/STEEPLE

-- Strategic Planning

-- SWOT Analysis

-- Value Chain Analysis

-- Vision Statement Development

Clients:

-- Acambis, Inc., Allergan, Boehringer-Ingelheim, Biomet/EBI, Columbia Picturres, Commonwealth Biotechnologies, Covalent Group, Donate Life Now/Coalition on Organ Donation, Dynport Inc., EMMES Corp., George Washington University Health Center, Hope Hospice, Kendle Incorporated, Metropolitan Hospital, St. John's Behavioral Health Hospital, St. Mary's Hospital, Stryker/SpineCore, Targacept, Target Research Associates, United Network for Organ Sharing (UNOS), Universal Studios, University of Virginia Neurologcal Institute, Virginia HealthSource, Warner Bros. Pictures, Williamsburg Community Hospital, and more than 500 primary care, medical and surgical specialists in private practice.