Peter Drucker, the renowned management guru, believed that a business only had two functions: (1) to innovate; and, (2) to market.  In recognition of his genius, my motto is "Innovate. Market. Repeat."   

I founded WSB as a means to improve the world through entrepreneurship and philanthropy by focusing my consulting practice on strategic marketing, branding, leadership development, and fundraising and non-profit management. 

It is my privilege to help business innovators and social enterpreneurs grow their revenue, profits, charitable donations and, social impact. I am grateful to my clients and colleagues who allow me to assist in building rich consumer and donor experiences. I am the better for them. 

Our world today (2023) is far different from just a few years ago.  Domestic and international politics and violence threaten our democracy and others around the globe. Markets, economies and personal freedoms are imperiled. Which brings me to The Convergence Blog.

My blog bridges the topics of leadership, political science, psychology, neuroscience, marketing and communications, and shines a light on where they converge. I try to address pressing issues through research and applied learning, and hope you find the reading experience enlightening and worthwhile. If ever a moment demanded innovative thinking it is now.

Since I am completing a Master's degree in Political Psychology and intending to pursue a PhD, my consulting is limited to legacy clients. However, I am available for editorial engagements and research projects. 

Warm regards, 

Bill

billballas.nfl@gmail.com