I founded WSB as a means to improve the world through entrepreneurship and philanthropy by focusing my consulting practice on neuropolitics, neuromarketing, strategic marketing, branding & communications, leadership development, and fundraising and non-profit management. 

It has been my privilege to help business innovators and social enterpreneurs grow their revenue, profits, charitable donations and, social impact. I am grateful to my clients and colleagues who allowed me to assist them in building rich consumer and donor experiences. Just click on a service category to learn my philosophy and client experience.

Furthermore, I offer customized instruction to for-profit and not-for-profit organizations, as well as individuals, on all the subjects featured on this website. Depending on your preference, instruction may be provided through the University of California Extension where credit toward a certificate or degree may be possible, or through wsballas.com. 

Our world today is far different from just a few years ago. Domestic and international politics and violence threaten democracies around the globe. Thus, markets, economies, and personal freedoms are imperiled. Which brings me to The Convergence Blog on Substack.

My blog bridges the space where leadership, political science, psychology, neuroscience, marketing and communications all converge. Sometimes in "Aha! " moments, sometimes in an "Ahem!" manner.  

Since 2021, I have taken gradulate level courses in political science and political psychology at the University of Nebraska Omaha and Arizona State University, plus attended (via zoom) the Neuropolitics symposium at the University of California Irvine. I've consumed more than 15 texts on neuropolitics and absorbed 200+ scholarly research articles on the subject, and am current with the scholarly literature. 

The Convergence Blog addresses issues through scholarly research and applied learning, and I hope you find the reading experience enlightening and worthwhile. If ever a moment demanded such examination, it is now.

Warm regards, 

Bill

billballas.nfl@gmail.com