Blog & Essays
Bill writes regularly on neuropolitics, democracy, and the ideas behind The Architect.
New essays are also published on Substack - subscribe there to get them delivered directly.
Trump's Brain Makes Him Unfit to Serve
"Their brains are on the ballot."
Using a clinical psychopathy checklist as a thought experiment, Bill argues that a candidate's psychology can't be separated from their policies, and invites readers to score the exercise themselves.
As Democrats Claim the Moral Highground
"In politics, facts do not change minds, emotions do."
Bill unpacks why the Harris-Walz campaign staked its strategy on moral framing rather than policy detail, and what decades of persuasion research say about which voters are actually reachable.
Trump and the Organ Grinder's Monkey
"One can't be a leader without followers."
Drawing on a 300-year-old street performance tradition, Bill explains how loyalty within Trump's inner circle functions less like conviction and more like a transaction, one built on the expectation of future payback.
Trump's Lack of Empathy is Pathological
"The president suffers from low emotional intelligence, or EQ."
Applying Daniel Goleman's research on emotional intelligence, Bill traces how a leadership deficit in self-awareness and empathy shaped the pandemic response, and its cost.